They say the devil is in the details. Sometimes subtle details are a place to shine.
I was reading notes on a lecture by the great Joshua Schachter, developer of Del.icio.us, when I was thunderstruck by a detail.
You have to speak the user’s language. “Bookmarks” are what you call them if
you use Netscape of Firefox – most users these days know the term “favourite”
instead. Half of his population (? users) didn’t know what a bookmark was.
It is true:
But wait, there's more
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